Cristo Pajust

Cristo, originally from a digital society – Estonia, has now lived/worked, founded/ran companies and successfully raised venture funding in three continents. His entrepreneurial journey started already in early twenties and has led him to be integral part of numerous founding teams ever since.

Using his extensive e-commerce/digital marketing experience mixed with deep interest in data-based management, Cristo founded business analytics company ResultsOnAir Inc. Focused on helping TV-advisers to make data-driven decisions, ROA saved millions of dollars from being invested blindly. The company gained early international recognition and attracted interest from global fund 500 Startups. Latter committed to seed-investing and offered founding team to take part in one of the world’s most prestigious accelerator, based in Silicon Valley.

In 2011, soon after moving to Asia, Cristo was headhunted to build up Rocket Internet ventures in APAC. Under German VC-powerhouse, he launched a digital food ordering platform that grew rapidly, scaled to 50+ countries globally and ended up raising $100+M in investments.

Next to diverse business, travel, work and consulting experience, Cristo has always remained curious, reflecting best in his academic background. Having started his studies in Sociology, he continued with (Strategic) Marketing & (International) Management and lately been keen to transition into practice of Venture Capital & Financial Markets.

Favourite game: Pool
Superpower: Turning challenges into opportunities