Tips on how to go global with Australian startup FriendTheory

Written Melissa Pye, Head of Storytelling at muru-D

I recently spent some time in Israel familiarising myself with the startup ecosystem. While I was there, I had the chance to interview Carlo Spada, co-founder FriendTheory.com who is currently spending time at the Australian Landing Pad in Tel Aviv.

If you’re thinking about your own startup or are a founder in the quagmire of uncertainty, Carlo has some great tips on how to build a community in a short period of time, the importance of technical competence on your team and how the needs of your customers should be at the core of everything you do.