want to know more?

See below. We’ve got you covered.


What’s a startup accelerator?
A startup accelerator is an organisation that works with the founders of startups at various stages of their business (usually prior to raising series A funding). The accelerator provides them with seed funding, as well as the skills, knowledge and connections to help them scale their business. Typically there is a competitive application process and the resources are provided in exchange for an investment in the business.
What does the name muru-D mean?
“muru” is the Sydney Aboriginal Eora word meaning "path", and “D” stands for digital. Given that we were founded in Australia and we provide global pathways to success for digital entrepreneurs to be successful, it encapsulates our vision and what we do.

program application.

Am I eligible for your programs?
As a guideline, in order for muru-D to accelerate you, you need to be moving. Here is what we're looking for:

Teams - We want founders who have a strong and meaningful connection to the problem they are solving. Maybe you’ve experience the problem first hand by working in that industry, or maybe you are the perfect customer or you just care deeply about it. We also want a team that can do everything needed to be accelerated. This usually means being able to build a product, sell it to a customer and run a business. We’re looking for committed founders who’ll base themselves in our workspace are working on their business 100% of their time.

Pre-seed, Seed up to Series A welcome - We can help you at various stages and our use of SAFE Notes for funding makes it easy to work with companies at any valuation.

Ambition - We want to work with Australia's most ambitious Founders tackling material global problems with massive potential to scale.

Global - Our goal is to create more globally successful entrepreneurs and companies. It's important to us that you are not purely focused on your local market but want to go global - fast. The program includes an overseas trip and much of our content is geared towards big markets. We are not anti-local markets but recognise the significantly different trajectory of born-global businesses.

Deep Tech & Innovation - The D in muru-D stands for digital. This represents technology, software and hardware providing that there is a significant component of innovation.

Collaborative - We select 5-12 companies per program (depending on location) and the cohort will become a valuable team in their own right. It is critical that all the people in the companies can operate collaboratively to be supported and to provide support.

The best way to get a sense of whether your startup is eligible is to come along to an events.
Why do you only support technology startups?
We’re about maximising positive impact and we see technology as being an enabler for this as it can help scale a business quickly and cost effectively. Our parent company, Telstra, is a leading technology company, so it makes sense from a corporate alignment perspective too.
Do I have to pay to be part of your accelerator program?
Nope, we don’t charge you anything to be part of our program. We provide you with seed funding, either on a SAFE note or straight equity basis, depending on location.
I’m not a tech founder, can I still apply?
Yes, you sure can. Many of our successful applicants have been non-tech founders. We do however encourage you to have this expertise as part of the team as soon as possible. This will help you to iterate quickly when required and enhance your core team’s skill set.
Do I have to be based in the location where I am accepted?
One of the many benefits of being part of our program is the cross pollination and learning that occurs amongst our cohorts. For this reason we recommend that you work out of our co-working space during the program.
I’m working on my startup part- time, can I still apply?
You will gain the most benefit from our program if you commit to it full time during the program period.
Are your programs Family-Friendly?
We love family-kids and 4-legged friends. Our co-working spaces are open plan and we need to be mindful of everyone’s needs. If you need to bring in little ones on an ad hoc basis, let your community manager know and we will do what we can to accommodate your needs. Pet-friendly office spaces vary per location. The community manager can let you know if it’s OK.
Is there an age limit to apply?
No. We love diversity of gender, age, culture and thought. This creates a really buoyant community where everyone and their business benefits.
I am a solo founder, can I still apply?
We’re open to conversations with all founders with great innovative businesses using technology. To benefit most from the program, we recommend you have a co-founder.

programs specifics.

Do you provide legal support as part of the program?
We have an in house lawyer who can guide you on key legal issues but you will need your own legal resource at some point. We can help connect you to the right people as well.
Do you have a perks program?
We sure do. We’ve partnered with many companies that can help support you on your startup journey offering free and heavily discounted services on everything from web services to accounting and CRM software.
What's a SAFE note?
A SAFE is a Simple Agreement for Future Equity - a type of convertible note. Pursuant to a SAFE, the investor makes a cash investment in return for a right to acquire shares at a later date (usually on the occurrence of priced capital raising). The number of shares received by the investor is dependent on the amount of cash invested and the valuation used in the priced capital raising. Unlike other forms of convertible note, a SAFE is not a debt instrument, meaning there is no need to agree on details such as interest rates and maturity dates. It also means the parties can delay valuing the company (until a future priced capital raising). An additional benefit of the tax equity status of a SAFE is that these instruments are an eligible investment for Early Stage Venture Capital Limited Partnerships, a typical vehicle for venture capital investment in Australia. As a result of these features, it is a simpler document for investors and companies, requiring only the negotiation of the valuation cap or discount rate (if applicable). We explain these concepts in more detail below. A SAFE will also generally contain provisions for early exits and insolvency (in which case the investor may get the opportunity to be repaid). Different types of SAFE The terms of a SAFE generally vary on the following items: 1. Valuation Cap A Valuation Cap refers to the maximum valuation at which the cash investment made will convert to shares. It is an investor-friendly provision as it protects the investor from receiving a smaller number of shares if the valuation of the company increases significantly. For example, if a SAFE includes a valuation cap of $3m, and the company undertakes a priced capital raising at a $5m valuation, the SAFE will convert based on a $3m valuation. 2. Discount A SAFE may also include a discount to the share price of the future capital raising. This is to recognise the risk the investor has taken by investing in an early-stage company and the fact that the investor has invested money without the security of a shareholders’ agreement. Discounts are usually in the range of 10%-30% but may be more if the investor is providing other services or benefits to the company. For example, if a SAFE provides for a discount of 30%, and the company undertakes a priced capital raising at $2.50 per share, the SAFE will convert using a share price of $2.50 x 70% (being $1.75 per share). 3. Maturity Date Usually, a SAFE will not have a fixed term. This means it won’t convert until there is a future priced capital raising (which may not happen at all). Sometimes, a SAFE will have a maturity date. In these cases, if there hasn’t been a future priced capital raising by the maturity date, the SAFE will convert at a pre-agreed valuation (ie, a valuation floor). Things to look out for 1. There are some things to consider (both for investors and companies) when using a SAFE: As repayment is not generally required, there is a risk to investors that the SAFE never converts. 2. SAFE holders are not shareholders (until the SAFE converts) and consequently do not have usual shareholder rights. If the investor wants particular rights (for example to participate in future capital raisings or information rights), a separate agreement will need to be entered into. 3. As SAFE’s are relatively new in the Australian market, there may be a lack of familiarity with the document and legal jargon used. 4. Dividends are not paid to SAFE holders. 5. No interest is accrued on investments, which may result in a lower return on long-term investments when compared to some debt-like convertible notes. 6. If the company issues a large number of SAFE’s before a priced capital raising, there may be considerable dilution to existing shareholders once the SAFE’s convert. Because the conversion depends on the price of the future capital raising, it can be trickier to accurately predict the amount of the dilution. The muru-D SAFE Cash Investment: $75,000 Valuation Cap: Uncapped Discount: 50% discount. This means muru-D, on its $75,000 investment will receive $150,000 worth of shares. This effectively says our program value is worth $75,000. Normally investors getting discounts on SAFE’s receive a 10-30% discount, because they are getting a deal for investing early. muru-D receives a higher discount because of the additional benefits the program provides (the 6 months of training, office space and an active alumni program afterwards). If you think our support and network are worth at least $75K then this is a good deal for your startup. Conversion Triggers: The muru-D SAFE converts on a Qualifying Financing. This defined as raising at least $200,000 at a minimum value of $2,000,000 (post money). Maturity Date: If the company hasn’t undertaken a Qualifying Financing within 2 years of the muru-D program start date, the muru-D SAFE note will convert using a fall-back valuation of $2,000,000. This means the muru-D SAFE will never convert at a valuation which is less than $2,000,000.

after the program.

What happens when the program finishes?
Your muru-D journey doesn't end at the end of the program. You become part of our alumni and continue to benefit from our network of mentors, investors and other alumni. These connections provide the support, both business and personal, to help you to continue to scale your business and grow as a founder. You can find muru-D alumni all over the world from Shanghai to Singapore and San Francisco.